lovéve ~

Growing up in Eastern Europe, I was accustomed to the delicate beauty of the crochet doilies all over the house, the elegant garments and apparels that my grandmother would create for the whole family....Back then, of course, I could not appreciate the precious beauty of it all, the many hours of work it took to create these now works of art! Back then, I was longing for something that was made in a big factory in a distant country. Today...I am longing for those days, for the loving tired hands of my dearly loved grandmother, for the beauty and the magic of that lovely dress that she diligently crocheted for weeks. It was a gift for my 14th birthday. Today in the age of abundance, Asia and automation, tired of the artificiality of this era, I have a yearning for something that besides design will have a personal meaning instilled by the maker, a soul, a bygone fragrance. And this is how loveve was born. It naturally emerged. It evolved from an idea to an inspiration. To an expression taking me on inevitable and inescapable journey. I could only follow the urge, the impulse ...

I hope you will too feel and be affected by it as much as I am ...

Reverentially

Evelina

The Process

Blending handmade crochet materials with the fantasy, the finesse and the fascinating facets of the Swarovski Crystals founded in 1895. Over and above this lovéve is on a raison d'être to explore with sense of grace and style other materials and concepts. To open it’s horizons for original and innovative artists that would translate their personal exploration into jewelry and colors and materials with the intention to inspire each persons individual truth.

The Designers

Evelina Pentcheva I live. I love. I laugh. I grow. As a graphic designer and web developer for more than 11 years I lately discovered a different muse and stimulus in life. Creativity sometimes can emerge in a different conduit...I felt surprised to find myself holding little pliers and feverishly designing jewelry. This gave me such a level of excitement that I knew there was no turning back. The idea of combining Swarovski® Crystals and Swarovski® Pearls with Crochet was so thrilling to me that I wished the days were longer to create all that I imagined in my dreams at night. In life, I feel an intimate connection with nature and I feel blessed as I’m surrounded by loving family, wonderful friends and of course I enjoy spending time with my Golden Retriever Alex. With lovéve, my inner desire is that my creations would add that magic touch of feminine scent, that unusual allure of grace and style that would revive in every Woman the Goddess she actually is. “Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.” Thurman ~ My Blog-PortFolio: http://evelina.me A life's work turned into work of passion..

Snezhana Flynn My name is Snezhana, a pretty difficult name to pronounce. I was born and raised in Bulgaria. I have always been interested in foreign languages, literature and art of any kind. I consider myself very artistic. If I have to describe my style, I would say that it is contemporary, very modern. I was invited by the creator of Loveve- Evelina to explore and design something that has not been tried and combined before. To design crochet earrings, with a well-known and fine Swarovski stones or pearls, or both is not an easy task.   "I believe, as Women we have to be brave and daring and bold when choosing what to wear and how to wear it. We need to be gutsy enough to not follow any fashion trend, but actually be the creator of one. Snezhana is just that! I believe her brave spirited nature translates into the jewelry she creates. I am glad she is part of lovéve." Evelina

Daniela Wood

A passionate photographer for the past few years, all my art photography is about  celebrating  the human spirit and appreciation for exquisite forms of beauty asportrayed through the human body.

Journey with me with your fine discriminating taste for the “beautyof life” as I share my passion and love for digital photography. - http://danielawood.com


"Daniela is very dear friend of mine. Her immaculate sense of style, sophistication and classiness, her elegant nature and exquisite beauty takes the experience of loveve to an extraordinary level. As time goes by, I believe, she would become an icon and symbol of the loveve line of products. Viva la beauty and style!" Evelina